The Connemara
Irish Pub · Bordeaux
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Prepared by Víg Márton
The ConnemaraPlan
The Connemara Irish Pub · 18 Cours d’Albret
Guests get a modern public site for reliable hours, the menu and what’s on — plus a clear way to join the newsletter, and a page that markets the upstairs rooms. Search engines and answer tools such as ChatGPT can quote those facts instead of guessing.
Managers get a private update page to run the week: drafts in your voice for social media and the newsletter, room enquiries, and the in-house slides on the TVs.
There are two ways to build the project: a complete Core project, or Core plus a control centre that gives managers more control and saves more of the weekly work. It is built from what we found about this pub — not a generic list of restaurant tools.
Prepared exclusively for The Connemara Irish Pub to evaluate this proposal. Sharing it does not grant a licence to copy its original text, visuals or implementation materials. Please do not distribute it without written permission.
Overview
This first project has two aims. Everything below is judged against them — not against a generic “restaurants should be more digital” list.
Guests who already want an Irish pub, a match, a quiz or a room should find you — then have a reason to come back on a quiet night, not only when Facebook happens to show them a post.
The weekly board, the posts, the hours, the “are you open Monday?” questions — those should not eat a manager’s week. The floor comes first.
Facebook (~11,000 people) and Google reviews (4.4 from more than 2,500) are already strong. The gaps sit elsewhere.
Public facts
Google still sends people to connemara-pub.com, a leftover from 2004. The page you have been using as a “site” is an English-only Adobe brochure. Hours do not agree: Google, that brochure and Linktree say Monday closed; Instagram still says Monday open. The upstairs rooms are almost invisible — people find them by walking upstairs, or because someone at the bar mentions them.
The list you do not own
The voice already works: bilingual, human, not a tourist brochure. Instagram (~3,000) is smaller and still useful. The gap is rhythm — several days can go by and the page looks asleep even when the room was full. There is no email list we could find, and no simple reason to come back on a dead Tuesday. That audience lives on Facebook, which can hide a post or change the rules.
Manager time
Someone still writes what’s on, keeps Facebook and Instagram alive, and answers the same questions. A social-media team for that can cost thousands a month. Full automation is possible too — and risky around hours, matches and alcohol ads. The first project sits in the middle: shrink the job, and keep a human approval.
Solutions
Each part below answers a problem above. We build what guests see and what staff type. We rent the mailbox, the Facebook/Instagram calendar, and the TV player. A manager always stays in control: nothing is posted or sent without a human approval.
Two ways to build the project
Both versions deliver the new public site and the connected tools behind it. The difference is how far we centralize the manager’s weekly work. Core includes the site, voice work and the first set of TV slides. The control centre is a separate addition — see Investment.
Included in both
Core project · Version 1
Covers everything you asked for
Type what’s on once and set it live. The weekly newsletter draft waits in Brevo; the Facebook/Instagram drafts wait in Buffer. Rooms arrive by email and slides live in Yodeck. A manager gives the final approval in those tools.
Core + control centre · Version 2
More control · less manager time
Rooms, newsletter audiences and sending, social preview and scheduling, and the TV-slide export sit in the control centre. The rented tools still deliver the mail, publish the posts and play the slides. Planned now, the control centre is 4,000 €. Added after Core: 5,000 €.
Choose the control centre from the start so the shared foundations are designed together, or launch Core first and add it later. A clickable demo of both versions is here.
| Core project · Version 1 | Core + control centre · Version 2 | |
|---|---|---|
| What’s on, on the site | Private update page. Save, and guests see it. | Everything in Core, plus the same nights beside the weekly actions. |
| Newsletter | One signup. One weekly mail from what’s on. Send in Brevo. | Everything in Core, plus interests on the form and send by audience. |
| TV slides | We design the first set. You change the chalkboard slide in Yodeck. | Everything in Core, plus fill and export the weekly set. A manager uploads it in Yodeck and clicks Push to Screens. |
| Facebook / Instagram | Drafts parked in Buffer. Photo, time, and approval there. | Everything in Core, plus preview, photos, times and schedule controls centrally. |
| Upstairs rooms | Page + form. Automatic “we have the message.” You reply from mail. | Everything in Core, plus a visible inbox and interested / not-this-date / custom replies. |
| Manager workflow | What’s on + one-click drafts. Included. | One organized control centre for most weekly actions. |
This project
Each part is a short card: what you receive, and how it works at the pub. Open the detail if you want the pages, rules or weekly steps. The Version 1 vs Version 2 split is in Two versions.
Guests get a bilingual site with reliable hours, menu, events, forms and rooms. A manager edits what’s on from a private update page and starts the mail and social drafts from those same nights. With the control centre, that week sits beside rooms, mail, posts and the TV slides — no second website.
We build the site. We do not squeeze it into Squarespace or Wix — those fight bilingual legal pages, a calendar a manager can edit, and forms that must not mix a room enquiry with a newsletter signup. You get a private update page usable from a phone: change the hours, the Saturday band, a dish, a photo — without coding or calling us.
Pages, in both languages, French first:
Once working access is ready, we audit and optimize the existing profile: point it to the new site, align the public details and categories, correct regular and special hours, select and upload useful supplied photos, publish the first updates and event posts, and add or answer common questions where Google makes Q&A available. Google still reviews what appears and when. This fits inside the price and delivery time already shown for both versions.
What’s on is typed once. Guests see it. Those nights are also the source for the newsletter draft, the Facebook/Instagram drafts, and the TV slides. Cookies: Accept and Reject are equal. The newsletter box starts empty. Dinner stays walk-in. Lunch stays on the phone.
With the control centre, the same fields move into that weekly workspace. See Two versions.
People who asked get a useful email drafted from what’s already on the site, while a simple stamp card rewards quiet-night visits. In Core, one weekly draft waits in Brevo. With the control centre, guests can choose their interests and a manager can send only to that audience.
A signup on the new website, wired to Brevo — a French email tool on your account. We do not build a mail system. French law: every box starts unchecked; you keep proof they agreed; one click and they are out. Asking for lunch or a room is not permission to mail them. Version 1 is one list. Version 2 is a short form: a name, and they tick what they want to hear about.
Before we buy a stamp card, we look at the till. If it already does stamps or points, we use that. If it does not: a small French wallet card (Apple Wallet / Google Wallet). A usual rule is ten off-peak visits, then a pint or a dish — or a similar perk you set. We do not stamp sold-out Ireland nights or a packed UBB Saturday. If you skip the card, a quiet-night mail can say “show this email on Tuesday.”
The AI-powered writer drafts the mail from what’s on and the voice guide. A manager reads it, changes a time or a name, and clicks send. If nobody approves, nothing goes out. We do not auto-send because it is raining or because a match is on.
Version 2 sends that mail only to people who asked for the topic — not five full newsletters every Monday. See Two versions. Monthly Brevo plans are in Investment.
Sport always comes first. When a screen is spare, it promotes tonight, the rooms and the food to people already inside. In Core, we design the chalkboard and fixed slides; a manager changes the weekly slide in Yodeck. With the control centre, the nights already entered fill an export. A manager uploads or replaces it in Yodeck, then clicks Push to Screens.
We rent a TV player (Yodeck — why we rent this) and put a small stick on one to three TVs you pick. The match stays on the HDMI you already use. The stick goes on a second HDMI. Source on the remote switches. We do not put a stick on every TV, and we stop the stick from jumping in front of a match after the power blinks.
One slide looks like the chalkboard you already write by hand — the nights that change. The others are fixed slides for nights that rarely change (quiz, open stage, trad, rooms, food). French drinks rules: no lifestyle “party pints” video. Safer slides are the night, the food, the rooms, a match listing, a happy hour that also names a drink without alcohol.
Staff press Source when they need that TV for a match. When the nights change, a manager replaces the chalkboard slide in Yodeck, then clicks Push to Screens. You can skip Yodeck: pictures on a USB, then a walk to each TV — about 30 € less per stick, and no monthly player rent.
Version 2 fills that chalkboard from what’s on and exports a file. A manager uploads or replaces it in Yodeck, then clicks Push to Screens. The control centre does not use the Yodeck API. See Two versions.
What’s on becomes one set of Facebook and Instagram drafts in the pub’s voice; nothing posts without a manager. In Core, drafts wait in Buffer for photo, time and approval. With the control centre, preview, photo, time and schedule controls move into the same weekly workspace; Buffer still publishes.
The voice work is ours. We analyse posts you already published, then lock tone, bans, French and English, and drinks-ad rules. The same guide writes the newsletter draft. The AI-powered writer returns one draft for each night or item a manager includes — quiz, trad, dishes, matches you are really showing, and the upstairs rooms — for both networks together, with no fixed weekly count.
The calendar is Buffer, on your account (why we rent this). It talks to Facebook, Instagram, and if you want, Google. A working week uses Essentials (~10–12 € / month for two channels; about 15–18 € with Google). Free is testing only.
In Core, one click on the private update page parks the drafts in Buffer. About fifteen minutes later: open Buffer, attach a photo, check the time, approve or skip. Live stories stay on the phone.
In Version 2, preview, photo, time and schedule stay on the control centre — that click is the approval. Buffer still publishes. See Two versions.
The upstairs rooms become a product people can find and ask about. In Core, the form sends an automatic “we have the message,” then a manager replies from email — no booking engine or deposit. With the control centre, enquiries sit beside the week with interested, not-this-date and custom replies.
Built into the website. One page or one page per room: photos, roughly how many seated and standing, what the room is for. A short form: name, email, phone, date, how many heads, which room if they care, a message. The automatic reply is not a confirmation and not a hold.
No online calendar, no deposit, no Stripe, no TheFork, no Calendly. Those fight a walk-in pub. On busy events and big matches the rooms usually stay open to everyone, so a hire is more often refused — still a manager’s call. The money they can make is quieter-night money.
A guest finds “rooms” on the site or on Google and sends the form. A manager looks at the diary and replies from their mail. Same decision as today.
Version 2 adds a visible inbox and short replies. See Two versions.
Core + control centre · Version 2
Core already updates what’s on and starts the drafts, with final actions in Brevo, Buffer, email and Yodeck. The control centre adds the rooms inbox, send-by-interest, social approval and TV export in one organized weekly workspace. We do not rebuild those tools.
A password-protected desk on your site, usable on a phone. Not a new till, not a sixth tool, not a copy of Facebook. Where we already own the data, you act here. Where a specialist tool is better, you open that tool in one click. The stamp card stays at the bar.
About fifteen minutes. Fix what’s on if it changed. Reply if a room is waiting. Send the weekly mail, and a short extra only when that topic has a night. Preview the posts, attach photos, tap schedule. Export the chalkboard slide if it changed; a manager uploads or replaces it in Yodeck, then clicks Push to Screens. Two managers see the same desk.
Price and how to choose: Two versions and Investment. Feel both versions.
Connected tools
Three rented products, on your accounts, cheap by design. We do not build a mail system, a Facebook poster, or a TV operating system. Those add weeks, they break when the maker changes the rules, and years of their cheap plans cost less than building them once. Plan prices sit in Investment.
The newsletter mailbox
Where the lists live, and where a mail leaves when someone clicks send. People can leave in one click. Asking for a room is not permission to mail them.
Building our own mailbox would take weeks, and then nobody can reliably unsubscribe.
The Facebook / Instagram calendar
Facebook and Instagram go out at the time on the card, after a human approval. Version 2 uses the same plan.
A custom posting bot would cost more to build and keep than the monthly fee.
The stick on the TVs
A small stick that plays the slides when there is no match. Sport stays on the HDMI you already use.
We do not write a TV operating system.
How we use AI
We use it
To learn your voice from posts you already wrote, and to draft the week’s newsletter and Facebook/Instagram posts. A manager types what’s on. One click sends that week, the task, and the locked tone-and-rules guide to a language model — OpenAI or a similar provider. It returns drafts. If nobody approves, nothing is sent or posted. That is the AI-powered writer.
We do not use it
For hours, the menu, allergens, the legal pages, the automatic “we have your room message,” or the numbers on a TV slide. Those must be typed, filled from what you typed, or taken from a ready template. A model does not publish, invent a match you are not showing, or write drink ads a lawyer would hate.
Investment & timeline
Amounts for our work are estimates of what you would pay, 2026 — a first look, not a signed quote. VAT does not apply to our invoices. Once is our work: the public site, private update page, forms, connecting the tools to your accounts, voice analysis, AI-powered writer, testing and handover. Per month is rent for the mailbox, calendar and slide player — paid to their makers, on your accounts. Core is 5,500–9,500 €. Core + control centre, planned together, is 9,500–13,500 €.
2–3 months · ~10–80 € / month
Site, private update page, forms, connected tools, voice work, AI writer and first set of TV slides. Monthly start is often Buffer plus a free first TV; up to about 140 € if you take every paid option.
2.5–3.5 months · same monthly tools
Total when planned together. Includes a 4,000 € control-centre addition. Added after Core: 5,000 €.
These are ranges, not a locked quote. The price moves with the factors below — content readiness, voice-analysis depth, how many screens, and who has the login details. We set one number once those choices are known. The 4,000 € is for the whole control centre when designed with this project, not a second fee on each component.
| Item | Once | Per month |
|---|---|---|
| Public site + private update page + rooms form + newsletter form + Google Business Profile optimization / findability + legal | 5,000–8,000 € | 0–40 € |
| Cookie banner + simple visitor count | — | 0–29 € |
| Newsletter (Brevo) | — | 0 €, then about 7 € |
| Stamp card, only if the till cannot | — | 0–29 € |
| Voice analysis + guidelines + first drafts (posts + newsletter) | 500–1,500 € | — |
| AI writer — OpenAI or a similar provider (weekly mail + posts) | — | ~0 € |
| Facebook / Instagram calendar (Buffer) | — | ~10–12 € (same on Version 2) |
| 2–3 TV sticks (hardware + player) | 100–250 € | 0–24 € |
| Core project · Version 1, all of the above | 5,500–9,500 € | ~10–80 € (up to ~140 €) |
| Control-centre upgrade · Version 2, planned now | 4,000 € | Same monthly tools |
| Control-centre upgrade · Version 2, added after Core | 5,000 € | Same monthly tools |
Open a row, or click +, for more detail.
If it is ready The site line stays toward 4–5k.
If we have to assemble it We typeset boards and reconcile public pages — the site line moves toward 6–7k, and the calendar waits.
If it is ready You send 6–10 we can use.
If we have to recover them We walk through and edit — a few hundred extra, plus a visit.
If it is ready We work from what you have.
If we have to recover them No files: we work from the room and Instagram. A new mark, if you want one, moves the site line up.
If it is ready You have the domain settings and Google Business Profile access.
If we have to recover them Lost Google or a 2004 leftover: extra days, mostly waiting for recovery.
If it is ready One stick.
If we add more Two or three sticks, more fixed slides — a little more hardware and slide work.
500 € · focused The pub supplies about 20 representative posts. Practical analysis, a usable voice guide, and the first drafts.
~1,000 € · deep We collect and review about 30–50 posts. Fuller pattern analysis and a richer guide.
~1,500 € · strategic Broader analysis plus a deliberate tone adjustment and strategic direction — the strongest foundation for weekly social drafts. Every level is commercially usable; the difference is depth, not workmanship.
If it is ready One manager, passwords that work.
If we have to recover them Little money. The calendar stretches while we wait.
These are the makers’ public plans, checked 24 August 2026. You pay them, on your accounts. We start on the cheapest plan that actually does the job. A tidy Core start often sits under 80 €. About 140 € is every paid Core option on at once.
Open a row, or click +, for the official plans.
The host we use for this kind of site is free. A paid host, if you later want one, is the 0–40 € line.
A free French banner (Tarteaucitron) covers the legal box. Axeptio Extra Small is 7 € / month (2,500 page views); Small is 29 € (5,000 views, cookie scan). A simple visitor count (Plausible Starter) is about 9 $ / month for 10,000 views — or we skip the count. We would start on 0–9 € unless traffic forces Axeptio Small.
Free: 300 emails a day, their footer on the mail. Starter: from about 7 € / month for 5,000 emails (500 contacts on that step). Standard: from about 15 € / month — automation, A/B tests, send-time, no footer. Professional starts at 499 € — not for this pub. Version 2 uses the same plan. We would start free while a weekly send is 300 or fewer; Starter when you outgrow that.
0 € if the till already stamps. Else a French wallet card: Fidelatoo has a free plan, or Premium at 25 € HT / month. Loyeo Pro is 29 € / month (19 € founder rate on their site today). If you skip the card: the quiet-night mail can say “show this email.” We would start at 0 € if the till can; otherwise the cheapest wallet, or the mail fallback.
Free: 3 channels, 10 waiting posts per channel — testing only, too tight for a live Facebook + Instagram week. Essentials: about 10–12 € / month for Facebook + Instagram (their $5 / channel on the year, or $6 month-to-month). Unlimited waiting posts. We would start on Essentials (~10–12 €) on both versions.
One screen stays free. From two screens, Yodeck bills every screen at 8 € / month — so 2 screens: 16 €, 3 screens: 24 €. You can skip Yodeck: USB or a cheap stick, about 30 € less per screen, and no monthly player rent. We would start at 1 screen: 0 €.
Pay-per-use for the weekly drafts. At one mail and a few posts a week, the bill is usually cents — close to 0 €.
Figures from the makers’ public pages, 24 August 2026, before their VAT. Their prices can move; we re-check at kickoff. Version 2 does not add a sixth tool.
Half at the start, half when the site is live and the tools are in your hands. You never pay a phase in full before you can use it. If you prefer one invoice, say so — it is the same work.
This proposal includes an initial discovery and research pass. We have not added a separate discovery fee. The build-ready specification begins after approval and deposit.
Agreeing to the plan is not the start date. The clock starts when we have the login details and the facts we must not invent. Core is 2–3 months. Core + control centre, planned from the start, is about 2.5–3.5 months — its 3–5 weeks of work starts while the public site is already moving.
These ranges can move. Extra revision rounds, changes you ask for after we start, or slower replies — on our side or yours — stretch the calendar.
Work is done in clear phases. The public site can go live before the rest of the project is finished, if you want that — slides, the first drafts and the handover can follow.
Terms
Included once
You pay each month
Not in this first look
After kickoff, a small change — a wording, a photo, a page tweak — usually stays in the agreed price. A bigger request is quoted and invoiced separately, and it can extend the calendar.
For three weeks after handover we fix defects that come from our work, at no charge. After that, maintenance is a monthly fee we agree, or 40 € / hour.
From you
A photo on WhatsApp is enough. We do not need a designed brand book. The clock starts when these items are in — login details we can actually use, and the facts we must not invent. We will not go public with guessed hours, a guessed dish, or a room price we made up.
Do not email passwords. Add us as an admin, or sit with us for twenty minutes and click the invites.
Missing photos or a till photo only makes the first days thinner. A wrong closed day, a wrong address, or a menu we guessed makes the new site worse than no site. Those we wait for.
Next step
This is a first look, not a locked quote. Say which version you prefer, what to drop, what to keep, and if you want a new piece. Once the scope is agreed, we write the final proposal with one number.
Estimates should be re-checked after 18 September 2026 — calendar and tool prices can move. The clock starts when the login details and the launch items above are in.